DESIGN PORTFOLIO
MBA graduate with 5 years of professional work experience in managing design processes, from conceptualization of design and marketing ideas to execution. Skilled in expanding boundaries of marketing strategy, and digital storytelling to enhance the brand’s online presence.
Idaho State University.
Master of Business Administration (MBA)
Aug 2022 - May 2023 | 3.97 / 4.00
Work Experience
2022 - 2023
Laboratory Assistant, Statistics Tutor
Idaho State University
2020 - 2022
Graphic Designer
Zero One Group
2017-2019
Campaign Project Design Lead
Shopee Indonesia
Teach and assist undergraduate students for Fall 2022 & Spring 2023 semesters, specifically in Business Statistics and Advanced Business Statistics.
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Work closely with clients on business projects to achieve impactful and results-driven digital transformation.
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Provide briefing and advising on design style, format, print production, and timeline of their market development plan.
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Use social media marketing tools to improve business operation performance.
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Produce various ideas and concepts to be incorporated in marketing materials.
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Prepare rough drafts of marketing materials based on an agreed brief.
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Review final concept and suggest improvements if required.
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Liaise with external contractors on a regular basis to ensure deadlines are met within each timeline.
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Manage client proposals from typesetting all the way through to design, print, and production.
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Lead a team of 15 employees and support various cross-functional teams to deliver collaborative marketing campaigns for biweekly, monthly, or ad-hoc projects.
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Assist in the timely coordination and respond to the needs and inquiries of campaign projects.
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Create design brief based on project proposals.
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Guide the design team in the construction of creative assets for digital usage.
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Innovate new approaches and create optimization to marketing problems.
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Communicate strategies to assist development and goals.
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Help to guide the team through mentorship and feedback.
Volunteer
2020 - 2021
Marketing Volunteer
Merajut Mimpi
2020
Team Lead for Graphic Promo & Newsletter Team
International Humanity Foundation
2019 - 2020
Graphic Design Volunteer
Happy Hearts Indonesia
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Create visually appealing graphics for multiple communication channels such as social media, newsletters, websites, and promotional materials.
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Develop engaging and informative content with a focus on career development for university students.
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Conduct research to stay up-to-date with the latest design and content trends.
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Develop marketing strategies that empower university students in their career development journey.
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Implement and monitor ads on Facebook and Instagram to reach potential audiences.
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Reach potential and current fund donors through email campaigns and inform them about new events, updates, and sponsorship opportunities with a focus on Jakarta, Medan, Bali, and Kenya area.
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Write, design, and implement direct email marketing campaigns through newsletters, including all organization’s new events, updates, and sponsorship opportunities.
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Proofread emails for clarity, grammar, and spelling.
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Ensure prompt and accurate communication with donors via email to minimize unsubscribes.
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Create email databases for lead generation, analyze campaign performance, and suggest improvements.
Responsible for assisting Communication Manager in gathering external and internal data, content creation, and designing marketing infographics and promotion materials for external stakeholders.